So … funny thing … people stopped taking Latin in school a long time ago. Qui sciebant?
I thought the name was clever – “Web for the People” or something.
But, alas, mouth-breathers to the left of me, mout…. People couldn’t say it, couldn’t spell it, couldn’t take an email address over the phone… stupid populi. Oh well, time for a new name.
Plus, we’ve grown a lot! From a 1-man, discount website builder, we now do so much more.
Marketing funnels, email campaigns, paid advertising, SEO, Google Business, omni-targeting, reputation boosting, print mailers…
It’s a far, far better thing we do than we have ever done. (To the well-read, that probably sounds pretentious af. Its just kinda weird to those who can’t say “web pro populi”. Im good with that.)
We are now Luminagency Digital Marketing
More ideas, more services, more results
How we roll(ed)
This Ball Won’t Roll Itself
We figure out that websites are (or should be) easy and create WPP to talk straight about websites. To the people. We built websites for people… webpropopuli. (It’s a Latin thing.)
We’re Not Gonna Take It
The old tools are failing us. Clients have no clue what we do, but are somehow sure what it’s worth, and the shine has come right off that apple. We retool as a WordPress shop with a Divi base, a clearer price structure and useful addons that help sites get noticed.
Let’s just Learn. Every. Freaking. Thing.
Thinking that deeper must be better, we become a full-stack developer. We mess with React, Jeckyl, Gatsby, JS and a dozen other cool techs that do nothing to sell more stuff for our clients. Everything now takes six times longer to do and is an order of magnitude harder to maintain. POST this.
This was a long year.
Moving the Needle
This was a long year too but for other reasons. (Anyone remember the COVID debacle?) Realizing that the only thing good for our clients is to build what they need, convice them to stay the hell out of the implementation details, and provide a clear path to results – *headslap* – we make the shift from a small website shop to a full marketing agency and become Luminagency Digital Marketing.
loo-min-aj-… ah, you’ll figure it out.
So, no more websites?
Don’t be silly… during the long winter of social distancing and crazily over-priced new cars that you coulden’t actually buy, we had time to rethink the whole “website thing”. We got all the moving parts to stand still for a second and built Rhody ONE Web Design. Along with websites, we added hosting, domain registrations and maintenance plans to the mix. We like it much better. And Team Luminagency got to have a “Goodbye CSS” party, so that was nice.
AND….we’re back! Sort of
How many email accounts are you managing? How many projects? How many hats fit on your head?
My head must be shrinking as I age/ripen, because too many emails, logos, domains, funnels, brands… makes my tiny head HURT!
This year, I killed Rhody One and brought everything back under the Luminagency umbrella. Life is so much easier now and it kinda makes sense since we’re an…umm…digital agency. Simple is better.
(I probably shouldn’t mention the new domain and hosting company here, so I won’t.)